Integrated Advertising,Promotion, and Marketing Communications (Record no. 548)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 00406 a2200145 4500 |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 9788120324503 |
| 082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER | |
| Classification number | 659.1 CLO |
| 100 ## - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Clow,Kenneth E. & Baack,Donald |
| 245 ## - TITLE STATEMENT | |
| Title | Integrated Advertising,Promotion, and Marketing Communications |
| 250 ## - EDITION STATEMENT | |
| Edition statement | 2nd |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. | |
| Place of publication, distribution, etc. | New Delhi: |
| Name of publisher, distributor, etc. | PHI |
| Date of publication, distribution, etc. | 2003 |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | xxvii,538p |
| 500 ## - GENERAL NOTE | |
| General note | 1. Advertising<br/>2.Sales Promotion<br/>3.Marketing |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Koha item type | |
| Withdrawn status | Lost status | Source of classification or shelving scheme | Damaged status | Not for loan | Home library | Current library | Shelving location | Date acquired | Source of acquisition | Cost, normal purchase price | Total Checkouts | Full call number | Barcode | Date last seen | Price effective from | Koha item type |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Dewey Decimal Classification | CHANAKYA NATIONAL LAW UNIVERSITY LIBRARY | CHANAKYA NATIONAL LAW UNIVERSITY LIBRARY | General Stacks | 11/19/2019 | Donated | 395.00 | 659.1 CLO | 863-D | 11/19/2019 | 11/19/2019 | REFERENCE BOOK |