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Integrated Advertising,Promotion, and Marketing Communications

Clow,Kenneth E. & Baack,Donald

Integrated Advertising,Promotion, and Marketing Communications - 2nd - New Delhi: PHI 2003 - xxvii,538p

1. Advertising
2.Sales Promotion
3.Marketing

ISBN: 9788120324503

Dewey Class. No.: 659.1 CLO

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