000 00678 a2200217 4500
005 20250602145951.0
020 _a9789354358159
082 _a381.0954 HAY
100 _aHaynes, Douglas E.
245 _aThe Emergence of brand-name capitalism in late colonial India : advertsing and the making of modern conjugality
260 _aNew Delhi;
_bBloomsbury,
_c2023.
300 _axvi,306p.
440 _aCritical perspectives in south asian history edited by Janaki Nair
650 _aColonial India
650 _aMiddle class
650 _aEconomic history
650 _aGender and consuption
650 _aConsumer culture
760 _a0
942 _2ddc
_cBK
_n0
999 _c18096
_d18096