000 | 00433 a2200157 4500 | ||
---|---|---|---|
020 | _a97890749465155 | ||
082 |
_a658.827 KAP _25th |
||
100 | _aKapferer, Jean-Noel | ||
245 |
_aNew strategic brand management _badvanced insights and strategic thinking |
||
260 |
_aNew Delhi _bKanganpage _c2012 |
||
300 | _axviii492p. | ||
650 | _aBranding - management | ||
650 | _aProduct marketing | ||
760 | _a0 | ||
942 |
_2ddc _cBK _n0 |
||
999 |
_c15540 _d15540 |