000 00433 a2200157 4500
020 _a97890749465155
082 _a658.827 KAP
_25th
100 _aKapferer, Jean-Noel
245 _aNew strategic brand management
_badvanced insights and strategic thinking
260 _aNew Delhi
_bKanganpage
_c2012
300 _axviii492p.
650 _aBranding - management
650 _aProduct marketing
760 _a0
942 _2ddc
_cBK
_n0
999 _c15540
_d15540