Marcus,Alfred A. <br/><br/>
Big Winners and Big Losers : the 4 secrets of long-term business success and failure 

 - New Delhi:  Wharton School Publishing,  2006 
 - xxv,396p 
<br/><br/> 1. Strategic Planning<br/>2. Success in Business<br/>3. Business Management<br/>4. Industrial Management<br/> 
<br/><br/><label>ISBN: </label>9788177587968 
<br/><br/><label>Dewey Class. No.: </label>658.409 MAR