TY  - GEN
AU  - Clow,Kenneth E. & Baack,Donald
TI  - Integrated Advertising,Promotion, and Marketing Communications 
SN  - 9788120324503
U1  - 659.1 CLO 
PY  - 2003///
CY  - New Delhi
PB  - PHI
N1  - 1. Advertising
2.Sales Promotion
3.Marketing
ER  -