Babu Vyas,Shyam <br/><br/>
Marketing & Consumer Behavior : basic concepts 

 - 2nd 
 - New Delhi:  The MARC Group  1996 
 - xxiv,353p 
<br/><br/> 1. Consumer Behavior 
<br/><br/><label>ISBN: </label>8190054600 
<br/><br/><label>Dewey Class. No.: </label>658.8342 BAB