TY  - GEN
AU  - Rao, Vithala...et al Ed.
TI  - Building Sustainable Businesses in the Phygital World 
SN  - 9789356402577
U1  - 658.872 BUI 
PY  - 2022///
CY  - New Delhi
PB  - Bloomsbury
KW  - Business Models
KW  - Digital Economy
KW  - Hybrid Commerce
KW  - Business Strategy
ER  -