TY  - GEN
AU  - Haynes, Douglas E. 
TI  - The Emergence of brand-name capitalism in late colonial India : advertsing and the making of modern conjugality 
SN  - 9789354358159
U1  - 381.0954 HAY 
PY  - 2023///
CY  - New Delhi
PB  - Bloomsbury, 
KW  - Colonial India
KW  - Middle class
KW  - Economic history
KW  - Gender and consuption
KW  - Consumer culture
ER  -