TY - GEN AU - Narula, Anupam and Singh Harpinder. TI - Little Big things for next gen marketing: riding the wave of marketing change to transform businesses for extraordinary results SN - 9789356407046 U1 - 658.8 NAR PY - 2024/// CY - Delhi: PB - Bloomsbury, KW - 1. Next-Gen Marketing Strategies ER -