TY  - GEN
AU  - Palmatier, Robert W; Petersen, J. Andrew and Germann, Frank.
TI  - Marketing Analytics: bases on first principles
SN  - 9789356400634
U1  - 658.83 PAL 
PY  - 2022///
CY  - Delhi
PB  - Bloomsbury
KW  - 1. Business Analytics. 2. Management-Statistical Methods
ER  -