Palmatier, Robert W; Petersen, J. Andrew and Germann, Frank. <br/><br/>
Marketing Analytics: bases on first principles. 

 - Delhi,  Bloomsbury,  2022 
 - xxxii,399P. 
<br/><br/><label>ISBN: </label>9789356400634 
<br/><br/><label>Subjects--Topical Terms: </label><br/>1. Business Analytics. 2. Management-Statistical Methods.
<br/><br/><label>Dewey Class. No.: </label>658.83 PAL