TY  - GEN
AU  - Cravens, David W. [et...all]
TI  - Oxford handbook of strategic sales and sales management
SN  - 9780199569458
U1  - 658.81 OXF 
PY  - 2011///
CY  - UK
PB  - Oxford
KW  - 1. Sales and Marketing Management
ER  -