Panda, Tapan K. <br/><br/>
Product and brand management 

 - New Delhi  Oxford  2016 
 - xxiv,862p. 
<br/><br/><label>ISBN: </label>9780199460496 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Branding - management<br/>Product marketing
<br/><br/><label>Dewey Class. No.: </label>658.827 PAN