TY  - GEN
AU  - Havaldar, Krishna K
TI  - Business marketing : text and cases 
SN  - 9780070083257; 9781259097966
U1  - 658.8 HAV 
PY  - 2012///.2014
CY  - New Delhi
PB  - Tata Mcgraw Hill
N1  - 1. Marketing management
2. Business marketing
ER  -