New strategic brand management (Record no. 15540)
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| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
|---|---|
| International Standard Book Number | 97890749465155 |
| 082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER | |
| Classification number | 658.827 KAP |
| Edition number | 5th |
| 100 ## - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Kapferer, Jean-Noel |
| 245 ## - TITLE STATEMENT | |
| Title | New strategic brand management |
| Remainder of title | advanced insights and strategic thinking |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. | |
| Place of publication, distribution, etc. | New Delhi |
| Name of publisher, distributor, etc. | Kanganpage |
| Date of publication, distribution, etc. | 2012 |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | xviii492p. |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name entry element | Branding - management |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name entry element | Product marketing |
| 760 ## - SERIES ADDED ENTRY--PERSONAL NAME | |
| Personal Name | 0 |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Source of classification or shelving scheme | Dewey Decimal Classification |
| Koha item type | Books |
| Suppress in OPAC | No |
| Withdrawn status | Lost status | Source of classification or shelving scheme | Damaged status | Not for loan | Home library | Current library | Shelving location | Date acquired | Cost, normal purchase price | Total Checkouts | Full call number | Barcode | Date last seen | Price effective from | Koha item type | Date last checked out |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Dewey Decimal Classification | CHANAKYA NATIONAL LAW UNIVERSITY LIBRARY | CHANAKYA NATIONAL LAW UNIVERSITY LIBRARY | General Stacks | 06/07/2023 | 4822.00 | 658.827 KAP | 15572 | 06/21/2023 | 06/21/2023 | REFERENCE BOOK | ||||||
| Dewey Decimal Classification | CHANAKYA NATIONAL LAW UNIVERSITY LIBRARY | CHANAKYA NATIONAL LAW UNIVERSITY LIBRARY | 07/07/2023 | 4822.00 | 4 | 658.827 KAP | 15577 | 01/24/2025 | 07/10/2023 | Books | 09/04/2024 | |||||
| Dewey Decimal Classification | CHANAKYA NATIONAL LAW UNIVERSITY LIBRARY | CHANAKYA NATIONAL LAW UNIVERSITY LIBRARY | 07/07/2023 | 4822.00 | 658.827 KAP | 15578 | 07/10/2023 | 07/10/2023 | Books |