The Emergence of brand-name capitalism in late colonial India : advertsing and the making of modern conjugality
Haynes, Douglas E.
The Emergence of brand-name capitalism in late colonial India : advertsing and the making of modern conjugality - New Delhi; Bloomsbury, 2023. - xvi,306p. - Critical perspectives in south asian history edited by Janaki Nair .
9789354358159
Colonial India
Middle class
Economic history
Gender and consuption
Consumer culture
381.0954 HAY
The Emergence of brand-name capitalism in late colonial India : advertsing and the making of modern conjugality - New Delhi; Bloomsbury, 2023. - xvi,306p. - Critical perspectives in south asian history edited by Janaki Nair .
9789354358159
Colonial India
Middle class
Economic history
Gender and consuption
Consumer culture
381.0954 HAY