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Marketing Analytics: bases on first principles.

Palmatier, Robert W; Petersen, J. Andrew and Germann, Frank.

Marketing Analytics: bases on first principles. - Delhi, Bloomsbury, 2022 - xxxii,399P.

ISBN: 9789356400634

Subjects--Topical Terms:
1. Business Analytics. 2. Management-Statistical Methods.

Dewey Class. No.: 658.83 PAL

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